sass and bide.

I fell in love with the sass and bide spring summer 2011 collection. I feel this summed up the overall feel of what i am trying to do. Take the traditional and ethnic feel and convey it through contempory wearable clothing, i love how it is still feminine and quirky with some more out there pieces but also very commercial.

They were inspired, this season, by an "innate desire to resist mediocrity. To be free of yesterday, while still embracing the strength and splendour of tradition."

I feel i can learn from this and improve upon my design work in the next project, look at the range, study the garments and how many pieces make up the range. How to balence colour, pattern and accesories or embellishment wilst it all still being believable and fulfilling my inspiration but also be marketable, or have a market level i could place it in.

Also whilst looking at the collection i cam across this illustration from there collection:

I really like the sketchy appearence and how it has personality aswell as conveying the outfit and garments. You can see clearly what is going on and what the garments are whilst stil being illustrative. I feel this is definately something i have to work on in my own work. I definately need to improve upon my flats, working drawings as i know that manufacturers need these to work from and a the moment my drawings are quite abstract bu ti feel they dont have my own personality in them yet. I need to find my own illustrative style and work on this to get it upto a portfolio worthy level.